Sniper Desktop
As time goes on, how to fight off Microsoft's competitors, alternative products have become the main task in recent years, at least from an objective like this. Microsoft Office as the main source of profits (about Microsoft's contribution to Liu Cheng income, the other is Windows), is also mired in which offensive and defensive war.
Leading U.S. IT magazine "eWeek" for the loss of leading edge Microsoft's outspoken concerns, "of course the near term, Office will maintain its dominant position, but as more and more individuals and businesses to switch to online services They will also consider turning to the Web version of Office software, such as Google Docs and other alternative products. In addition to Docs, Google has also diversified to provide consumers with other network services. In this way, Microsoft Office, Google Docs take away market share is only a matter of time. "
Still too early to conclude now. comScore Tech Metrix data show that worldwide more than 1 billion PCs installed with Microsoft Office software, which let it become the world's most widely used productivity suite. It is reported that, worldwide, download Office2010 beta users more than 9 million, the figure is six times Office2007. In China, the use of Office 2010 users to download more than 50 million people. Simon Leung said, "This gives us confidence, we expect Office 2010 will be the most ever users of Office products." Office 2010 could continue market advantage? Microsoft Office will still be free to accelerate and online office products replaced the pace?
The problem is, Office 2010 is enough to complete the revolution, completely to allow the intense competition from Microsoft in a deep breath, then continued to consolidate its mainstream position, not only on the desktop side, but on the Internet.
Beyond the desktop
Office 2010 is Microsoft's comprehensive advance an important symbol of the era of cloud computing, which allows desktop, Microsoft can reach out into other phones and the Internet.
Recent data show that Microsoft is still 94% market share continues to dominate the office software business, its annual contribution of nearly $ 20 billion in revenue, even the Apple Mac platform for the Office suite still holds a seven per cent more than 10 market share. Analysis, compared to operating systems to the increasingly fierce competition, with the most profitable product for Microsoft Office software, but also has maintained a relatively strong monopoly position.
Online documentation for Google and Microsoft's competition is being upgraded. The former was a danger to Microsoft. On the one hand the local Microsoft office software to consolidate its advantage on the other hand, is intended to capture the lost territory on the Internet's reach to Microsoft's Office should mobile phones and the Internet.This time, Microsoft also debuted a free online version - Office Web Apps.
According to Microsoft's Information Worker Business Group, general manager of Greater China, Qiu Limeng introduction, users will have Microsoft's Live account, you can free some of Microsoft's Web Office functionality. Online office market, Microsoft is not doing nothing. Currently, Microsoft is the world's more than 500 million Live accounts, these prior accumulated substantial user base of Microsoft's clout in the Internet field. Users can create documents in Microsoft Office 2010, and online document sent to the Windows Live SkyDrive, or directly using MSN account login Office Web Apps (including Word, Excel, PowerPoint and OneNote), anytime, anywhere access, view and edit content - whether individual or collaborative projects will be realized. And well versed in commercial way Microsoft can function to a higher level to take charge of the software model. Platform for free, value-added service charges; basic functionality for free, advanced features charges, the software giant's online business is not without big possibility.
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