Microsoft gamble free Office2010 since breaking a way of earning money?

Office 2010 is one of the biggest changes, is to provide multiple channel made the most money of Microsoft software.

In addition to free, plug in the browser 's Office Web Apps, Microsoft also let PC manufacturers in new computer mounted on a basic version of Office, called the primary version of the Office ( Office Starter ), containing a streamlined version of the Word Excel word processing and spreadsheet application. If the buyer will upgrade to the paid version PC Office, retailers and Microsoft it can make money.

Microsoft business division president Stephen Elop said: since the PC starting moment, the user will get Office 2010 experience. Microsoft estimates, Office 2010 launch, retail stores sell new PC, there will be a junior version of Office 80%.

The Microsoft apparently is a gamble, after all Office and Windows remains the most important shaking Qian Shu microsoft. Even so, most of the Office revenues are derived from the sales of enterprise users; in the consumer market, Microsoft face free competition of the product, such as Google Apps.

Furthermore, the primary version of the Office is a new product, but Microsoft has always been with low-end Office. The primary version of the Office is replaced by Microsoft Works, which had previously been in retail sales, but also a large number of pre-installed on new PC. The primary version of the Office shows only a streamlined version of the Word and Excel, but PC manufacturers have predetermined filling a complete version of the Office, only users upgrade to pay after the lock is enabled.

In order to let the full version of Office more easily available, Microsoft intends to offer multiple options. In addition to the traditional boxed Office, Microsoft also plans to sell a product key card ( product key cards ), can be used to upgrade a single set of Office ( boxed Office can be used for two or three computers, depending on version .).

Office 2010's new purchasing options include a" product key card", can be put in the new computer upgrade basic version of Word and Excel.

And traditional boxed Office is different, the product key cards like supermarket gift cards, just a plastic card or a hard card, enabling effective only after. This means that they don't need to pay substantial fees for software.

Elop said: we can use less inventory model.

Provide product key card, one can reduce the retailer's inventory cost, but also can increase the Office sells space. Product key card is boxed software does not occupy a space, can be placed in a retail store software area, next to PC, can also be placed beside the cash register.

Microsoft is also going through a full version of Office Web apps sales.

According to Elop, the future in the browser plug-in will set the visible button, used to open the table PC version of the Office document. The purchase of the latest version of the Office users will immediately see the document, while at the same time also has the opportunity to an older version of Microsoft Office user or not using office 2007 download has the advantages of consumer advocacy